JoyRun
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Created email drip campaigns designed to increase buyer activity and brand awareness on military bases — an emerging market for the product.
Additionally, worked on campus campaigns and in-app copy to increase "Runner" (peer-delivery) activity on college campuses — an established market for the product.
Whistle
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Worked with Whistle on a variety of email campaigns, blogs, video scripts, landing pages, company manifesto, packaging copy, and more.
Marco Polo
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Created in-app copy, SMS, push notifications, interviews, event announcements, copy for PR outreach, help articles, and more to assist in increasing product download and engagement.
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Additionally, I conducted interviews with over 25 users of the communication app to create emotion-based stories and case studies for the company blog.
Galvanize
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Created video scripts for YouTube ad campaigns based on rough copy drafts. The two ads hit the same target audience using different tone and approach.
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Additionally, after conducting an interview with Galvanize graduate, I created a series of six emails and corresponding landing pages designed to take the reader / prospect on an intimate journey through the student experience at Galvanize.
UNIFI3D
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(Formerly Outfitr) Created all copy and content for their website launch, including well-researched industry articles, and video script showcasing the platform's ability to streamline workflow in the apparel industry supply chain.
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Bacchus Press & Printing Green
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A sampling of content and copy created for Bacchus Press & Printing Green: blog posts, keyword specific industry articles, and website content. Much of the content required research on specialty printing techniques.